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An Industry's Slide The successes at NBC in the late 1980s and 1990s came at the beginning of a long slide in the fortunes of network television over all, as ratings sank with the advent of cable, as audiences fragmented as new entertainment choices like video games and the Internet proliferated, and as costs for scripted programming skyrocketed.
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But nobody imagines that the arrival of new blood at CBS and NBC will revive the fortunes of the network news.
At MTV, where improving the fortunes of that network has become a top priority companywide, ratings fell 14percentt in the second quarter.
As the broadcast networks wrap up another season and simultaneously start pitching new shows for next season, one conclusion is dominant: everything is changing, from the rules of the television business to the fortunes of each network.
[C2.] A Season of Changes in TV Rules As the broadcast networks wrap up another season and simultaneously start pitching new shows for next season, one conclusion is dominant: everything is changing, from the rules of the TV business to the fortunes of each network.
That of course was the formula employed first by ABC and then by CBS when they used the last two summers as highly productive labs that generated "Millionaire" and "Survivor," the two huge hits that totally changed the fortunes of each network once the shows moved into the regular season.
But in the last seven years Mr. Eisner's reputation has slipped as Disney's dominance in animation has faded, the fortunes of its ABC network have sagged, and his manner, perceived as arrogant by many critics, has led to the departure of senior executives and the end of Disney's partnership with Pixar Animation Studios, the producer of hits like "Finding Nemo".
ENCOURAGED by robust ad spending from movie studios and political campaigns and by upturns in the fortunes of broadcast television networks and radio stations, a leading advertising industry forecaster has significantly increased his estimates for this year.
So Disney is trying to turn round the fortunes of its lagging broadcast network, which has struggled since "Who Wants to Be a Millionaire?" fell in the ratings, largely at its own expense.For all the constraints of operating within the media conglomerates, life in the entertainment industry remains extremely hard for those stuck forever on the outside.
"I see kids do other things with their parents and I think, why can't I do those things with my dad?" But Mr. Costanzo has the good fortune of a strong network of family support; some relatives visit on a regular basis.
For MTV he persuaded Mick Jagger to appear in a commercial, which helped turn around the fortunes of what was then a fledgling cable network.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com