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In a rare departure, the Fortune cover depicted a man covered in ash holding a rag over his mouth.
The title of that 1986 Fortune cover article said it all: "Inside the Deal That Made Bill Gates $350,000,000".
The Bloomberg Businessweek cover pictured a handsome, casually dressed young man (standing inside a giant pink baby bottle), while the Fortune cover pictured an older man dressed in a distinctly dowdy apron.
With a prescient warning about bank stocks in 2007 — as well as a gift for the perfect sound bite — she became a media darling, celebrated in a Fortune cover article and in frequent television appearances as a market seer.
When our chief executives look back on their tenures, it should be the blossoming fruits of their visionary investment not the fading Fortune cover shots that define their moment.
But another part of the answer lies in what hasn't happened to the men on that Fortune cover — namely, they haven't been forced to give back any of the huge paychecks they received before the folly of their decisions became apparent.
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In the end, Time and Fortune covered the deal -- a barely adolescent new-media giant swallowing up their old-media parent company -- much like the punch line to that old joke about canoodling porcupines: very carefully.
Case in point: Elizabeth Holmes at Theranos, who chased TED talks, New Yorker profiles, and Fortune covers before her company's core technology even worked (and then apparently lied about it when the exaggerations caught up with her).
Search no further -- this giant turtle made of rice has your fortune covered.
No wonder a map in a 1938 Fortune magazine cover story on Moses (both map and cover are in the show) designated Long Island and New York City as "The Land of Moses".
You might think there is never a policy that covers everything you own, you pay a small fortune to cover the value of your assets, and you need to take out several different policies for homes, cars, pets, breakdown and travel cover.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com