And it's working, because Apple's latest big-name signing, Zane Lowe, has already declared him, with forthright vagueness, "part of the future he's pushing the boundaries on every level, sonically and lyrically".
The famously forthright Joy actress gave another candid interview this week, part of which focused on her role as the face of Dior.
Cities need to address funding challenges — at startup and beyond — in a forthright way, as a key part of their planning.
The aim, he said, mentioning the Holocaust Memorial Museum in Washington, is to be forthright about the horrors that were part of the nation's racial history and their continuity from slavery through Jim Crow to the present day.
When she tours this summer as part of Africa Fete, her forthright voice will not be denied.
Emad also regards Hazem Abu Ismail as the best candidate because he is clear and forthright in his views and was not part of the Mubarak regime.
And Jet Bussemaker, the Dutch education minister, was forthright in her advocacy of teacher appraisals as part of her country's drive for "evidence-based learning".
I don't hear that kind of talk very much in D.C., but David was open and forthright, saying that playing the great Christian leader became part of his personal calling as a Christian.
But every organization you're a part of, there's a challenge to being forthright and honest". Still, it can be compounded at a company like GE, leadership experts say.
"Part of the president's mission is to be forthright and direct with the country," said Ari Fleischer, Mr. Bush's press secretary.
