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Cudlipp had no doubt that the Mirror formula of big headlines, short sentences, concise news stories and sex - he published Fleet Street's first picture of a topless model in 1938, thirty years before Murdoch's Sun - would rescue the ailing paper.
Television executives doubtless looked upon him as a figure of continuity: an identikit anchor who would prolong the winning formula of big evening news ratings and huge advertising revenues.
Overall, Modiba's formula of big dreams, flexibility, and a lot of hard work (seasoned with a little bit of luck), seems to be working.
Rejecting the tried and tested formula of big headline acts is a risk in many ways, but long term, it sounds like Peyton and team Phonox are looking to build something more sustainable, more characterful, and crucially more exciting.
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Ms. Kudrow, who will be seen next in Warner Brothers' "Analyze That" with Billy Crystal -- the sequel to "Analyze This" (1999) -- is sticking with what has proved to be a winning formula of mixing big studio films with independent movies.
After her bombastic arrival with the drum-frenzy debut 1 Thing a couple of years ago, it's a shame that Amerie's "people" seem incapable of choosing between sticking to the formula of her big hit or going in a different direction altogether; the result is a sort of no-man's land of tepid R&B.
The Wall Street Journal reports : "Executives have decided to do away with the old formula of keeping big events under wraps until its prime-time evening broadcast.
Chicago Tribune rock music critics Greg Kot believed that R. Kelly "reprises the formula of his big gospel-stoked anthem" ("I Believe I Can Fly") on the track.
At the very least, it would seem to be tinkering with the formula of the biggest spiritual brand in the world, analogous to Coca-Cola changing its famous recipe in 1985.
A pop single tends to be between three and five minutes in length, and they have long been built around a golden formula of hook and big chorus.
Marvel has long ago found a successful formula, a kind of big-stake jokiness that manages to keep its movies just serious enough.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com