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"It took a lot longer than people anticipated to make it in the infant formula market," Mr. Buzy said.
China is the world's largest formula market and is expected to overtake the United States as the largest dairy market by 2020.
The infant formula market is big and growing; last month, Nestlé announced that it would buy Pfizer's infant nutrition division for almost $12 billion.
China is already the world's largest formula market, Reuters reported, noting that the country is "expected to overtake the United States as the largest dairy market by 2020".
Organic formula, with sales of about $20 million annually, makes up only a sliver of the $2.5 billion formula market, according to A.C. Nielsen, the market research company.
When it began, in 1972, WIC represented a fresh, lush source of inelastic demand, by effectively eliminating from the formula market those customers most sensitive to price.
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The tainted formula, marketed under the Nanshan Bywise brand, was manufactured by two companies in the Hunan AVA Dairy Industry group.
In April, Public Citizen sent letters to 2,600 hospitals calling on them to stop allowing formula marketing in their facilities.
But it seems more unethical, given the higher infant mortality rates, to give her formula marketing materials without providing her the information that breast-feeding is better for her baby.
Learn more about breastfeeding, and formula marketing, here: http://www.bfmed.org/Default.aspx.aspx
Yes, we should continue to rage against predatory formula marketing, especially in the developing world.
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