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The story-study-lesson cycle is a proven formula in science writing, but in Lehrer's hands it grows formulaic.
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The traditional formula for success in science is simple enough: Publish or perish.
If Europe wants to come close to meeting the Lisbon goals, he says, it must devise a formula in which "knowledge, science, and research are definitely playing a major role".
Maybe it's the long awaited backlash against Simon Cowell culture: careers in science being the perfect antithesis to his snake-oil formula of instant fame and vast wealth without effort.
Since misconceptions are seemingly founded on false preconceptions, more emphasis in science teaching should be on hands-on experiments, blackboard drawings without formulas and concept-oriented teaching in sciences.
He believed in science.
Science belongs in science classrooms.
Restructure the incentives in science.
In science, detail is everything.
It was grounded in science.
Oh, except in science journals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com