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The organization, based in Boston, led the boycott of Nestle to put pressure on that company to curb its marketing of infant formula in developing countries.
Nestlé has been dogged for years by criticism that it markets baby formula in developing countries like India too aggressively, discouraging mothers from breast feeding.
Thirty years after a boycott of Nestlé products was launched to highlight its unethical marketing of baby formula in developing countries, baby formula manufacturers are still failing in their responsibilities towards the world's poorest mothers and babies, Save the Children claims today.
Health promotion activists organize a consumer boycott of a company that sells formula in developing countries.
6 13 In 1978, Edward M Kennedy, chairman of the USA Senate Subcommittee on Health and Scientific Research, held a hearing on the promotion and use of infant formula in developing countries.
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Our report finds continued violations of The International Code of Marketing of Breast-milk Substitutes, which was adopted by the World Health Assembly after outrage in the 1970s over aggressive formula marketing in developing countries.
The decision drew a chorus of critics, much like the Trump administration's recent stance on the marketing of powdered formula to women in developing countries.
The consultancy's former client Nestlé has been dogged by scandal and controversy over its operations, from the marketing of babymilk formula in the developing world and trying to sue the famine-stricken government of Ethiopa for $6m (but later backing down) to its refusal to stop bottling water in drought stricken California.
The company was taken by surprise by the public outrage that greeted the exposure of its demand in last week's Guardian and is desperate to avoid a repeat of the consumer boycott that has dogged it for years over its aggressive marketing of babymilk formula in the developing world.
46 Formula companies responded by promoting the dangers of breastfeeding and providing free formula in the developing world.
The ruling is the latest in a long line of controversies involving the Swiss-based company, which has previously been criticised for aggressively marketing the health benefits of infant formula over breast milk in developing countries and using child labour among its suppliers.
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