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In a now Internet-famous experiment, the folks who make the project management software Basecamp tested a long form version of the homepage for their Highrise product and saw a 37% increase in results.
The previous form version of the SAFE granted pro-rata rights to all SAFE holders, which granted investors the right to participate in the equity round following the round in which the SAFE converted (one round removed), in order to maintain ownership percentage.
We added (1) the syntactic inversion (e.g. "acid, gamma-vinyl-gamma-aminobutyric" is rewritten to "gamma-vinyl-gamma-aminobutyric acid"); (2) the stripped possessive version (e.g. "Ringer's lactate" rewritten to "Ringer lactate"); (3) the long form and short form version of a term (e.g. "Hydrogen chloride (HCL)" is split into "Hydrogen chloride" and "HCL").
The MC X2 [ 22] is a 10-item short form version of the Marlowe-Crowne Social Desirability Scale (MC SDS) [ 23].
Usually these scales refer to the shorter version of AIMS2 that was used in this study and should not be confused with the 'Short Form' version of the AIMS2 known as AIMS2-SF.
The PA questionnaire used in this survey is the short form version of the International Physical Activity Questionnaire (IPAQ), which has been shown previously to have an acceptable test-retest reliability and criterion validity [ 15].
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By evaluating the performance of individual items, alternate or short form versions of existing measures can be developed.
This is very useful for the development of new instruments, but also for improving existing instruments and developing alternate or short form versions of existing instruments [ 16].
Most common main goals for both the PRO- and the CM-studies were the development or evaluation of new measures, the evaluation of existing measures, and the development or evaluation of alternate or short form versions of an existing measure.
So don't treat content as a long-form version of an ad campaign.
The problem is that content is not a long-form version of advertising.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com