Mr Cameron's closing appeal – "The light is coming up after some long dark days" – was an effective form of slogan No 2. The policy on offer in the speech, however, was a set of cynical packages done up with decorative ribbon to distract attention from the contents.
What kind of slogans fail?
It is true that one local nightclub demands that guests give a "password" in the form of a slogan from the Ukrainian Insurrectionary Army (usually known by its Ukrainian initials of UPA) before entry.
Racism exists in France also, but the reaction here to the terrorist attacks was mainly in the form of demonstrations and slogans of solidarity.
This takes the form of postcard messages, with slogans such as "Mother!
In the middle innings, Yankee fans insulted thevisitors with all form of signage, song, and slogan.
Drawn from a blog of the same name (minus the asterisk), the book offers a catalogue of twenty-first-century anxieties expressed in the form of freehand illustrations, diagrams, and slogans — the protest affiches of a new, self-conscious generation.
Search can also be used to measure how successful another form of advertising is, such as a slogan: a successful slogan will be searched for more often than one that isn't sticking in people's minds.
Mr. Mehta altered, at least for a brief spell, India's most popular slogan, a form of fervent prayer addressed to an unidentified benefactor: "Food, clothes and shelter".
Using a more comic approach but saying the same thing, Project Zipper employs a yellow happy face wearing sunglasses; the smiling mouth, in the form of a zipper, illustrates the slogan "We Make Threats Not Promises".
