Sentence examples for form of hype from inspiring English sources

BrewDog's particular form of hype, they argue, is such an intrinsic part of the package that without it, we probably would not see – still less drink – the beer.

Now he can fight back, as if something real has just happened, and not simply a DIY form of hype that has no doubt intensified his own bloated sense of self-importance.

Artisan, the releasing studio, ingeniously saw that the Web could be used to speak directly to an audience that is resistant to standard forms of hype.

Within this setting, expectations are a main driver in shaping new technologies, often producing various forms of hype cycles along the way to market readiness or failure [17, 18, 19].

"I thought that figure was kind of hype," he said.

Oscar cynicism has become its own special form of Oscar hype, and I wonder sometimes if the whole thing — the nominating process, the heavily publicized tweaks in the rules, the dreary broadcast and the endless drudgery of the "season" — is exasperating on purpose.

"It's not the kind of hype you see elsewhere".

Cryptocurrencies: a weird agglomerate of fascinating technology built by brilliant engineers; a whole new and potentially important form of economics; … and hype-machine puffed-up crazy-talk nonsense.

As these tools moved into the enterprise, new companies formed and there was a lot of hype around this approach.

In true tour-business form, LA Gang Tours has its share of hype, starting with its rather imprecise name.

Charles Saatchi's extravaganza encouraged the suspicion that contemporary art collecting is just a form of insider trading buoyed by hype, which it can be, of course.