In fact, the IPL is creating new fault lines and forging brand-new alliances, of the kind that could have scarcely been anticipated.
To convince people to buy their stuff, the newcomers must pull off a difficult trick: exploit the upmarket street-cred that comes with a no-logo attitude while forging brand-like bonds with consumers.
It was clear to the men who ran companies like Pinault-Printemps-Redoute or Richemont or LVMH Moët Hennessy Louis Vuitton (among them controlling more than 500 of the most familiar luxury goods labels) that, more than designers, they needed great showmen to help forge brand identities as they recast old labels and took new ones out into the world.
She also imprints her lesbian and Jewish identity onto the appropriated male brand to forge a brand of her own making and temperament.
Despite the seemingly limitless resources at its disposal, Netflix has shown little interest in forging a brand identity.
In a country where legions of historical figures and legends can make or break a city's fortunes -- consider Lady Godiva of Coventry, William Shakespeare of Stratford, the Beatles of Liverpool -- it is a bold attempt at forging a "brand" that appeals to visitors.
Our interest was piqued by a range of No 9 guernseys worn by Hawthorn's Brownlow-winning premiership star and everybody's favourite Dimmeys and Forges brand ambassador Robert DiPierdomenico.
We forge enduring "brand ideas" -- long-term relationships between shopper and brand -- that deepen consumer engagement via media-neutral "participation platforms".
Transmedia, which has 2.5 million cardholders, has also had to forge a brand for itself as a dining club while Prio is just the engine that's branded by established partners like American Express.
The events, or the peaceful non-events, of a writer's first two decades can do more than the impress of adult life to forge and brand the published work, and Beckett is no exception — as someone who wrote a study of Proust, in 1931, he was well versed in the unearthing of a buried young self.
