That's because long after the subject matter is forgotten, attitudes remain.
A German diplomat reported that George VI "will not forget the attitude of the German press.
And don't forget about attitude, Chahal suggested.
At its best it made its often uncomfortable points with a lightness of touch and a strong sense of irony, using footage of war and famine alongside Blue Peter appeals and Bob Geldof to question not just the value of aid, but our give-and-forget attitude to the suffering of others.
But most importantly, we forget that attitudes towards immigration have already shifted vastly from previous decades.
In three experiments, we evaluated remembering and intentional forgetting of attitude statements that were either congruent or incongruent with participants' own political attitudes.
Overall, the results supported the contextual competition hypothesis, and they indicate the importance of context strength in both the remembering and intentional forgetting of attitude information.
We asked the players to come in with the right attitude, forget about Thursday night and get the job done.
Afterward, most Afghans seemed willing to forgive, if not forget, in an attitude one Western diplomat soberly summed up as "a fund of good will and a suspension of judgment".
We mustn't forget fashion and attitude either; whether it was the spiked bracelets, bad zebra stripped spandex pants or Aquanet styled long hair, LA had it all - the good, the bad and the ugly.
