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By 2020, consumers foresee technology innovations as increasingly integrated with the customer journey.
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And though Mr. Whitlock confesses that he didn't foresee the technology revolution, he did know, in a way, how to prepare for the future.
That the author can make us warm to a box as big as a room (Heinlein didn't foresee micro technology, although he does have some prescient ideas about networking) and one with an appalling sense of humour, is a mark of his unique talent.
More abstract films/video games such as Light Evolution foresee the technology expanding beyond just narrative film to a functional supplement to exercise or meditation.
In the future, researchers foresee the technology having two possible applications: Scotty could "help preserve the uniqueness and thus the emotional value of physical objects shared between friends" and "address some of the licensing issues involved in fast electronic delivery of physical goods".
Companies foresee new technologies transforming their businesses, but they are not sure how.
He knows that in past decades the Cassandras failed to foresee new technologies, like deep-water and horizontal drilling, that provided new sources of oil and raised the amount of oil that can be recovered from reservoirs.
6 Years before that, Hood had foreseen that technology would eventually streamline the process to the point where a single test would enable the exploration of the whole body functioning.
The blockchain might even sort out the payments of those royalties: supporters of the technology foresee a world where every time a song is sold or streamed, the royalties are divided up and paid immediately.
What James could not foresee was how technology, more than a century on, would enrich rather than dispel the tug of the supernatural — how Maureen starts to exchange messages not in tenebrous rooms, or on a Ouija board, but on her cell phone, in broad daylight, on a train.
"What keeps me up at night isn't what our traditional competitors are doing, but that someone we didn't foresee will use technology to emerge as a significant rival".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com