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With the world's lowest birth rate, bambino-besotted Italians are now having to lure foreign infants to get their cheek- squeezing fix.
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The firms quickly cut prices despite huge demand for foreign infant formula that now affects the global supply.
Foreign infant formula is highly coveted in China, where public trust was damaged by a 2008 scandal in which six infants died and thousands of others were sickened after drinking milk tainted with the toxic industrial compound melamine.
The move comes a day after China launched a probe into alleged price fixing by foreign infant milk makers.
Because of her concerns about domestic infant formula, she waited to wean her baby until she had secured what she considered a reliable source of safe, foreign infant formula (see also Hanser and Li 2015).
This incident is why many Chinese parents do not trust local brands and prefer to buy foreign infant formula - which can be much more expensive.
Even with all these contradictions, this woman did not reject the idea that mothers had enormous responsibility for their child's well-being, and she described the enormous efforts she made to purchase safe, foreign infant formula for her baby.
Despite a pragmatic orientation towards using formula or breast milk, these middle-class mothers were nearly uniform in their judgment that foreign infant formula was superior and far more trustworthy than domestic products.
Many women utilized complex arrangements to secure "safe enough" formula for their babies, often relying on friends and relatives to ship or carry foreign infant formula purchased abroad or in other cases resorting to carefully researched domestic channels.
Last month, the company also cut prices of some of its infant milk formula products in China, a day after the country launched a probe into alleged price fixing by foreign infant milk makers.
China is a magnet for foreign infant milk formula makers, with the $12.4 billion market expected to double by 2017.
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