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Nuclear forces companies to do things they wouldn't do.
It forces companies to do things better than their rivals.
The move to bonds forces companies to be more transparent.
It forces companies and web services to write privacy policies.
Increasing global competition forces companies to constantly reduce the time-to-market of their products.
However, this competitive global market forces companies to make decisions based on cost effectiveness.
Because it requires creativity, it forces companies to compete for talent.
That abundance forces companies not to overlook the need to determine what message should go to which venue.
A downturn also forces companies to make tough choices that are easy to postpone when the sun is shining.
It forces companies to "play the game I call 'head cheerleader.' Everyone wants to date the head cheerleader".
If the case forces companies to separate operations and not create complementary products, that is a negative for profitability.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com