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This has coincided with more deep-seated fears in the US, where NFL coverage, for which broadcasters and cable carriers have collectively shelled out more than $50bn for rights into the early 2020s, has suffered a double-digit decline in viewers this season.
The cable group owned by US media mogul John Malone's Liberty Global has filed an "application for interim measures" with Ofcom to use its powers to temporarily halt the decision process for which broadcasters get the rights to air live top-flight UK football matches.
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This is great for events like presidential debates, which broadcasters have been thirsty to add as much social media integration as possible.
Congress in 1997 passed a plan to clear channels 52 to 69 (leaving broadcasters with 77% of their total spectrum) for new technologies.* But the muddled scheme lacked a meaningful deadline by which broadcasters must vacate the air.
In the interim the licence fee would be indexed to the rate of inflation, a proposal that the government immediately adopted.There were some of us who looked forward to the day when the BBC would be privatised (though not necessarily commercialised) and the licence fee used to finance public-service broadcasting contracts for which all broadcasters would compete.
"The passion, enthusiasm and loyalty demonstrated by fans getting behind their team is vital to the atmosphere at games – a crucial component of the spectacle for which the broadcasters have once again paid so handsomely," says the letter.
The three-year deal will be some consolation to ITV, which is facing losing a large proportion of its live football from 2015, programming considered extremely valuable to advertisers for which the broadcaster charges a premium for TV ad space.
But, still, pointing a camera at your TV screen and broadcasting is making a copy of something for which the TV broadcasters hold the rights.
Because of an editing error, a report in the Extra Bases notebook last Sunday about Tim McCarver's receiving the Ford C. Frick Award for broadcasting described incorrectly a Cardinals game in 1985 for which he was a broadcaster.
She is a successful broadcaster, for which it helps to be far more glamorous than your average Einstein-alike with sticky-up hair and lunch on his tie (today she is in black knee-length boots with stack heels, a black dress and a cerise crop-top cardigan).
The prime-time lineups for 2009-10, which the broadcasters presented to Madison Avenue last week, are chockablock with shows meant to make recession-weary viewers laugh and feel better.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com