Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design.
Findings of this study are expected to provide useful insights for practitioners to develop more usable websites and for researchers to better assess the effect of website usability on online customer behavior.
Researchers have devoted effort to develop metrics, guidelines and theories of website usability, yet there still is a lack of consensus on the multifaceted dimensions of website usability and lack of investigation of the nomological networks among website usability constructs.
This study first investigated the common dimensions of website usability by integrating the findings of previous studies and a focus group study with website usability experts.
The Hotjar SAAS could be labeled as the "Swiss Army Knife" of website usability.
The Northwest Alliance for Computational Science and Engineering (NACES) formulated common website usability guidelines for website design, webpage design, and navigation help [ 18 ].
Extant literature suggests that culture can have serious implications for website adoption, usability, trust, satisfaction, and loyalty (Cyr et al. 2005; Cyr et al. 2009).
Website usability and link structure analysis has become a major concern for companies, since more online services are going to be offered through websites.
The implementation is an adaptive website system to automatically change the website architecture according to user browsing activities and to improve website usability from the viewpoint of efficiency.
To improve website usability, it is necessary to take into account the specific needs of users.
Website usability is key to gaining conversions, and as a result, revenue.
