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This year, Twitter lowered its projections for user growth, sending its share price into a tailspin.
Twitter's monthly users represent only three per cent of the world's population — which means, theoretically, that it has a lot more room for user growth than Facebook does.
It was no one other than Facebook's former vice president for user growth, Chamath Palihapitiya, who advised people to take a "hard break" from social media.
The perception of Twitter as the site where people shared what they had for lunch, bolstered by that focus on the "doing" question, was something the site consistently struggled to overcome in its bid for user growth.
When, last quarter, Twitter lowered its projections for user growth in 2015, shares of the social media company cratered despite 71% year-over-year ad revenue growth (which is also slowing – the previous quarter, it was up 97%, the quarter before, 109%).
Needless to say, this is not a profitable path for user growth.
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These user numbers continue the upward slope of user growth for the service.
Overall, it was another relatively steady quarter of user growth for Facebook.
The chart overlays the first 20 quarters of user growth for each product.
The concept is sound – premium features for power users could help boost Twitter's revenue without the need for continuous user growth.
For Facebook, user growth is pretty straightforward.
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