For instance, a panel discussion on Wednesday, composed of marketing executives for three brands with large ad budgets — Axe, Kia and Pepsi Max — was standing room only.
BBDO New York was also hired by Foot Locker Inc., New York, to create campaigns for three brands in the United States: Foot Locker, Lady Foot Locker and Kids Foot Locker.
"We were just happy the strike was resolved," said Ryndee S. Carney, a spokeswoman for G.M. in Detroit, which plans to run six commercials during the show for three brands, Cadillac, GMC and Saturn.
The work for Allied Domecq involves worldwide creative duties for three brands, Beefeater gin, Kahlúa liqueur and Stolichnaya vodka, with combined billings estimated by Advertising Age at $100 million.
WWRD Holdings, Wall, N.J., selected Gotham, New York, part of the Interpublic Group of Companies, for a new consolidated assignment, to handle worldwide creative for three brands the company now owns, Waterford, Wedgwood and Royal Doulton.
Publicis assumes duties on the accounts of brands like Ballantine's Scotch whiskey, Malibu rum and Tia Maria liqueur; it was named in September to handle worldwide creative duties for three brands, Beefeater gin, Kahlúa liqueur and Stolichnaya vodka, with combined billings estimated at $100 million.
"I undergo seven audits a year for seven brands!" he said.
The cards are good for six brands: BP Amoco, Arco, Citgo, Exxon, Shell or Tesoro.
Razorfish, which is not involved in the North Face campaign, is working on campaigns with Placecast for five brands.
In this paper, we report performance test results from 2004 to 2005 for five brands of amorphous silicon (a-Si) photovoltaic (PV) modules sold in the Kenya market.
Emily spent her first summer as an MBA Marketing Intern at Pepperidge Farm, where she developed a growth strategy for two brands representing $35MM in annual revenue.
