This year, it has decided to stop charging for any of those upgrades - but it still takes a 30% commission on software bought through its Mac App Store (though users can still download and buy desktop apps from the web).
Also unlike the Life, the company was concerned about the Plus's potential to eat into sales of its current and future flagships here in the States, instead choosing to save some of those upgrades for its successor.
For those upgrading from previous versions of Windows, there are three versions of Vista, from $100 to $260.
Like the 30-pin connector upgrade, a move away from the traditional audio jack would force iPhone owners to use a new set of headphones (although presumably a compatible pair would still be included in the box for those upgrading their phones).
Verdict: best for those upgrading from a smaller iPhone that don't want to switch Apple iPhone 6 Plus review: a big phone that feels great Price: £299 LG are the masters of making a large screen phone as small as possible.
It's also streamlined the transfer process for those upgrading from the last-gen, with automatic transfers of devices and settings to the new model.
The list includes Dragon Professional Individual, version 15; Dragon Legal Individual, version 15; and Dragon Professional Individual for Mac, version 6. Dragon Professional Individual hits September 1st, priced at $300, but will run less for those upgrading from older editions.
Some carriers charge a pretty penny for securing those "upgraded" seats, but Southwest, which doesn't have assigned seating, has early-bird seating for $12.50 a ticket, Johnson noted.
Another apparent risk is that the cashback deal becomes a middle-class subsidy for those already upgrading their boilers, while those on lower incomes find the Green deal finance too baffling or unattractive to take on.
