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Facebook was used for "supporter mobilization" and cable television data was employed to help micro-target ad buys.
Celtic face their ninth Uefa punishment for supporter behaviour in five years when the case is heard on 22 September.
There are no provisions for supporter representation on football club boards or for supporters to have stakes in clubs (in Germany most professional clubs have to be at least 51% owned by individual members).
The increased commercialisation and lucrative sales of TV rights for the European Championships – for national teams – and Champions League – for clubs – has been balanced by improved social programmes and backing for supporter ownership of clubs.
Uefa fined Celtic earlier this year for supporter behaviour at Dinamo Zagreb.
For supporter Millwall Gaz, it is a welcome change from what he has experienced elsewhere.
Similar(52)
"Most clubs have these cherished people without whom the spirit would not be there, and I think that's particularly true for supporter-owned clubs.
On Facebook, fan pages compete for supporters.
And even for supporters, it mutes expectations.
These figures are discouraging for supporters of the reform.
There is plenty of reason for supporters to pitch in.
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