"Black theaters and culturally and ethnically specific theaters, for whatever reason, have had a harder time maintaining economic stability," said Teresa Eyring, executive director of Theater Communications Group, a national organization for nonprofit professional theaters.
The ticketing companies have deals with specific theater chains.
Karl Shiels is the leader of the Dublin theater troupe Semper Fi, a company that has a penchant for site-specific theater.
It has paid as much as $2,000 a week to rent theaters for specific shows.
Creating site-specific theater poses challenges: securing spaces, making them safe for audiences, adapting sound and lighting equipment to fit untraditional environments.
The Cincinnati Playhouse on the Park, for example, has displayed Mercedeses and Saabs outside the theater as part of local sponsorship for specific plays in its season.
In America there are specific movie theaters for art house movies, and in Europe the government is putting in a lot of money into their promotion, but in India everything has to be done privately.
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