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Thomas Nelson, a publisher of religious books, offers free e-books with a print book for some titles.
But after the glow of August fades, newspaper (and advertising) executives will recognise that the trend figures spell serious problems for some titles and significant concerns for the rest.
But according to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on best sellers — so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon's $9.99.
Big books may be more convenient to carry on an electronic reader, but Porter isn't convinced that digital reading is driving any increase in size, citing studies showing that only 60% of books bought electronically are ever begun, and completion rates that can fall as low as 20% for some titles.
I'm sitting downstairs in the Curzon Soho bar with the venue's manager Ally Clow, in front of a wall covered in posters for art cinema hits of the past (by Wenders, Tarkovsky, Leos Carax) and for some titles that you'd be lucky to get a whiff of on any big screen today (what price Marguerite Duras's India Song?).
It recently added 4K video streams for some titles, for instance.
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"It's time for me to win some titles.
Some titles for the system included Sonic the Hedgehog, Shinobi, Space Harrier, and Castle of Illusion Starring Mickey Mouse, which was considered the best game for the system by GamesRadar.
Which rather suggests there is also room for some new titles to bloom.
It is also used in books and used for some movie titles, notably in the sci-fi thriller "Sphere".
The dispute over the price of ebooks flared up in May, when Amazon removed the pre-order button for some Hachette titles, including JK Rowling's latest detective novel.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com