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The iPhone changed the game for smartphone makers, offering the benefits of a touch-screen interface, a Safari web browser and access to trendy apps like Instagram that Blackberry wouldn't offer for years.
Differentiation is tough for smartphone makers.
IBM says it powers a few "visual voicemail" services for smartphone makers, but is coy about naming names.
There is no doubt that Indonesia, with its fast growing economy and population of 240 million, is an attractive market for smartphone makers.
Steps Alibaba Group is taking to promote AMOS include subsidies for smartphone makers and a 1 billion RMB ($162 million) funding program for app developers.
comScore notes that the prevalence of those services and handsets presented a "barrier to entry" for smartphone makers, who perhaps didn't have as hungry a market to serve.
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There's no denying times are tough for smartphone maker HTC, with sliding revenues and shrinking margins — and no let up expected for Q4.
For that matter, selling tablets is no easier for the smartphone makers.
Samsung Electronic's semiconductor unit, which also makes chips for other smartphone makers like Apple, fared better.
But already many industry watchers have said this could be a potentially huge hurdle for foreign smartphone makers such as RIM to overcome.
In China, which is a key target for all smartphone makers, neither Samsung nor Apple are in the lead.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com