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There is the difference between being shocking and playing for shock value.
It was more just for shock value.
Italian advertising is known for shock value.
"Not for nudity's sake," she insisted, "or for shock value.
Nationwide was going for shock value, and it got it.
First, of course it is for shock value.
"If it's used for shock value then it's a waste of everyone's time.
Now "toned" male nudity has replaced it for shock value in the theater.
I didn't write it for shock value alone; or even at all.
"Americans," he continues, "feel I'm using these wonderfully healthy bodies for shock value.
Not so "My Bloody Valentine 3D", which ramps it up for shock value.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com