[C14.] Lucent to Announce New Brand Lucent Technologies will announce a new brand today for its unit that sells communications products to business customers.
The airlines are still major customers of Equant, but the company is also moving into the highly competitive market for selling complete international communications packages to big multinational companies.
The companies will jointly manufacture and sell communications network systems for carriers throughout Asia.
For example, while some telecom providers will continue to sell communications lines, or "pipes," others will develop and sell business and communications applications.
bloomberg news Champ Private Equity Seeks Buyers for Blue Star | The Wall Street Journal reports: "Champ Private Equity has appointed Goldman Sachs New Zealand to sell communications group Blue Star, a person familiar with the matter said".
Markets will be responsible for selling products, executing compelling marketing and communications, creating a competitive local ecosystem, sourcing, customer care, manufacturing, IT and logistics across all Nokia products.
For instance, when Desh Deshpande, Sycamore cofounder and chairman, was looking for a new challenge after selling Cascade Communications to Ascend which was later bought by Lucent Technologies lu –Matrix introduced him to Eric Swanson and Rick Barry, the two engineers who developed the technology that forms the core of Sycamore's products.
For those with a stake in selling marketing communications, branding is a convenient confusion of cause and effect.
"Mr Kroenke is committed to Arsenal FC for the long term and has no intention of selling," Arsenal communications director Mark Gonnella told BBC Sport.
The Black Hills Corporation, an owner of utilities in South Dakota, Wyoming and Montana, plans to sell a communications unit for $103 million to focus on the energy business.
