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Eric Schmitt, an analyst with Forrester Research, says the advertising industry's hopes for self regulation may not survive such scrutiny.
"I think the time for self regulation is over.
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"There is huge scope for self-regulation".
"Our support for self-regulation is not at any price".
Under existing proposals for self-regulation, "there will be no real sanction powers or democratic oversight.
I agree that this hasn't been a wonderful advertisement for self-regulation.
Even mild suggestions for self-regulation are routinely denounced as attempted censorship.
Cameron's preference for independent regulation is much better thought out than Ed Miliband's "instinct" for self-regulation.
His tool, Dr. Farid said, would ideally be a vehicle for self-regulation.
If they can stick to such principles, it would be a great advert for self-regulation.
THE end is nigh for self-regulation of the British press, all hail "independent regulation".
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