Steven Schultz, Choice's executive vice president for domestic hotels, said that under a recent reorganization, a lot of "reimaging" was planned, with new signs for some brands and other cosmetic shifts.
This process of reimaging a different future rather than focusing only on the redesign of more eco-efficient artefacts may be one entry point for introducing creativity in design for sustainability.
That means reimaging for all demographics, including the populations of the Cultural Demographic Shift, which represent the fastest growing youth population.
Throughout the daylong symposium, "Reimaging the Urban," two particular keywords continued to jump out at me – reciprocity and layers.
"Reimaging Space and Place," the third section, invites us to consider some of the many kinds of landscape art that have sprung up in India since independence.
It's sort of like Tom Stoppard reimaging Hamlet to put Rosencrantz and Guildenstern front and center and make it theater of the absurd.
Mr. Boyle said that New Zealand, with its geographical isolation, small population and large number of expatriates, has taken this idea the furthest: "New Zealand is fundamentally reimaging what it means to talk about the New Zealand nation.
"We are reimaging the public spaces to become the heart of Hyatt Place — an energizing intersection for guests looking to get out of their rooms," Rylander says.
"We're seeing more customers more often when we're reimaging.
