Our goal is to help them understand what they need to know about REACH, and make them aware of the time frame for REACH," she says.
"It is important to go for reach and get scale with an ad-funded model".
Thus, training new administrators and coaches is "the next step" for Reach, he said.
"For reach, and from an authority standpoint, they own the audience," Mr. Schafer said.
But it may well be beaten for reach by a mobile game based on two equally-familiar global entertainment brands.
Mr. Price said paper circulars "still have a very important role, for reach," but they were continuing to decline.
The most obvious benefit is the potential for reach, far greater than that which comes from even a primetime television spot.
How to make money from this? Like many apps of this kind, Socialcam is currently going for reach – the maximum number of users – rather than monetisation.
Former staff member of New York Public Library, former member of National Council of Jewish Women and volunteer for Reach for Recovery.
Of the established networks, al-Jazeera can go close to matching it for reach and probably has far deeper pockets, as well as a proven track record.
He incorporated ROIR (an acronym for Reach Out International Records) in 1979 and put out its first release in 1981, by James Chance and the Contortions.
