Sentence examples for for programmatic ad from inspiring English sources
The deal comes as new research shows that the UK market for programmatic ad buying will grow 66% this year to account for more than half, some £1.8bn or 59%, of the £3bn digital display advertising market.
At the same time, customers are also getting more comfortable with its technology and make more inventory available for programmatic ad buying.
With the market for programmatic ad buying expanding, the mostly quiet San Francisco-based startup is hoping to get the word out about its growth.
If Facebook can build these scaled systems for programmatic ad buying, it must also do the work to implement programmatic protections against abuse with keyword block lists, visual detection of hateful imagery, and triggers that push ads to human review.
It also plans to launch an industry-wide platform for programmatic ad-buying with Katz Media Group in 2016.
When asked what made TapCommerce stand out, Alfonsi told me that he was impressed by TapCommerce's focus on app reengagement, its support for programmatic ad-buying, and by its existing client list, which he said has significant overlap with Twitter's.
DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding.
He said that Kargo has "laid the foundation of having our platform integrated directly onto the page" so that it can give its customers an "end-to-end solution" for programmatic ads.
AOL CEO Tim Armstrong has been evangelizing for programmatic advertising, where ads are purchased in an automated, data-driven way, usually through real-time bidding.
Stephanie is also an Executive Director at Dailymotion, a board advisor for customise programmatic ad solutions company myThings, and former Vice Chairman for IAB Europe.
