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In fact, this latest production sets the bar high for product placement in indie movies, though the film's so light and charming you can forgive it any brazen advertising.
To McDonald's, for product placement?
For advertisers makeovers provide an ideal showcase for product placement.
He also had a great eye for product placement.
Some manufacturers provide financial incentives for product placement, he said.
1994: Granada was fined £500,000 by the ITC for product placement on This Morning.
And not least because of the opportunities the show presents for product placement, he said.
The demand for product placement in schools has even created a separate consulting niche.
Ofcom also announced new rules for product placement on radio, which will come into effect immediately.
Similar(2)
Prop provision is a grey area differentiated from paid-for product placement, as Seesaw makes cash from the deal but neither production company nor broadcaster is meant to benefit other than by reducing production costs.
There's a difference between paid-for product placement and unpaid prop placement.
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