And to do that, it's turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad.
The company unveiled its plans for this event earlier in the year, explaining how the festival would allow developers to show off their titles to the public, network with others in the industry, as well as compete for prizes which include things like Google ad campaign support or even tickets to its annual developer conference, Google I/O.
The top thirteen teams qualified for prizes, which included a clothes shopping trip with the sartorially distinguished Professor Glenn Cohen '03, a boating, barbeque and cocktail-outing with Professor Noah Feldman, and a karaoke night with Professor Jim Greiner.
Nick, from London, wins a £250 photography voucher and makes the shortlist for the overall prizes, which include a 17-day trip to New Zealand for two.
The book prizes — which include awards for James Patterson and Juan Felipe Herrera — will take place Saturday evening.
All of them took it seriously - and not just for the sake of the prizes, which included a try-out for a job at The Locker Room, a local fashion chain.
Adding to the merriment of the evening were opportunity prizes, which included dinners for four at Smitty's, Parkway Grill, Arroyo Chop House, Café 140, and Cheval Blanc Bistro as well as a holiday floral plant basket.
Husbands from around the world (Estonian teams have dominated in recent years) go there to carry their wives on their backs over a 277-yard obstacle course (including water, above) for the grand prize, which includes a sack full of wife-carrying merchandise and the wife's weight in beer.
Professor Sen will receive his prize, which includes a check for 7.6 million kronor (about $964,000) in Stockholm on Dec. 10.
The Emoluments Clause "surely" applied to the president, and the prize, which included a check for about $1.4 million, was the sort of thing that would be barred if it came from a foreign state.
Schlesinger received the award, which includes a $10,000 cash prize, for his work on Japan that spans nearly three decades.
