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It is always a draw for press coverage.
No more Apple has meant the event lost its global appeal for press coverage.
Now the Administration has announced a proposed plan for press coverage at the beginning of a military operation.
But Gerlis is sceptical: "A lot of these moves are largely for press coverage – to shout to constituents: this is what we're doing.
The 18-certificate film did not want for press coverage, and Icon opted not to soft-pedal the film's graphic content, with press ads quoting critical endorsements such as "horrifyingly fascinating" and "cruelly compelling".
As well as being keen to thank the Panamanian authorities, she would like to get the impetus going again for press coverage that might trigger someone's memory of being in contact with her son.
Similar(43)
This one, despite a good deal of press coverage for weeks leading up to the Pope's arrival, does not seem to be gripping people quite as much.
Floating an exciting-but-impractical innovation for a swath of press coverage is such an old PR tactic you'd hope no one would fall for it, and yet everyone still does.
The case, which was decided by a jury in San Francisco in Google's favor in May, hints "at the possibility of a hidden world of for-pay press coverage," Reuters writes.
Some additional relevant discussion can be found in: sloppy science and fraud, sloppy press reporting, reproducibility in scientific research, and the need for stable, non-politically-directed scientific funding to reduce the pressure for hasty press coverage.
This controversy arose after a jilted gamer wrote an online screed accusing his ex-girlfriend, a game designer, of trading sex for favorable press coverage.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com