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Self-assessment quizzes appeared to create an expectation for personalized feedback.
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Studies have shown a protective effect of personalized feedback for those who do not drink.
All iterations of CYD have included a brief online assessment followed by presentation of personalized feedback.
Participants reported that they were happy to expend effort answering the intervention's questions if they could see a clear personal benefit for doing so, such as receiving personalized feedback, receiving more in depth information, a welcome interaction to break up the text, or an indication that the intervention cared about their personal thoughts, feelings, and behaviours.
We have developed a personalized feedback intervention for people concerned about their drinking.
Our research team is also undertaking a randomized controlled trial of a brief personalized feedback intervention for problem gamblers (CYG; http://www.CheckYourGambling.net).net
Conclusion: Normative misperceptions have been successfully targeted in social norms media campaigns as well as in personalized feedback interventions for problem drinkers.
The advantage of the personalized feedback material for this particular study was that it was brief and could credibly be described as merely information to those in the waiting list control condition, while at the same time being a plausible intervention for those in the other study condition.
Examples of variable costs are labor costs if a human is involved in supporting the intervention such as emailing participants or providing personalized feedback or telephone support for promoting behavior change or adherence to the intervention.
Participants in the self-assessment without tailored feedback condition, who did not receive any personalized feedback, expressed the strongest dislike for the self-assessment quizzes.
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