After starting out by offering coupons for vehicle tuneups, Kaiser Permanente expanded its program to offer a wide variety of incentives, ranging from Nordstrom gift certificates to portable stereos.
"We started out offering coupons for Tasti D-Lite and other smaller deals, and now we're introducing deals to the millions that use American Express," he said.
He said customers also had come to expect free shipping, either from periodic promotions or by trolling various Web sites offering coupons for free delivery.
I suspect if you told him it was possible to spend $500 on a restaurant meal a little beastie would burst from his thorax, "Alien -style, killing him but offering coupons for Little CAlien -stylea.
At launch, the service will focus on offering coupons for speciality retailers and restaurants, including brands like Gap, Old Navy, The Body Shop, Tilly's, Travelocity and others.
There are also posters in stores around the country that sell Premium, he adds, echoing the graphic look of the commercial and offering coupons good for a dollar off the purchase of a box of Premium and a can of soup or chili.
For example, in the future, instead of simply offering coupons to nearby coffee shops, his app may offer coupons to a coffee shop where a friend is already sitting.
If they are having a promotion on printing products or are offering coupons that qualify for toner, take advantage.
The next thing you know, they'll be offering coupons in newspaper supplements for phones that are "new and improved".
Mr. Richards would not say how many more bookings Hotels.com had generated since it began offering coupons, but he did say that about 34percentt of those who now book hotel rooms were printing coupons for redemption.
