Mobile Roadie is also bundling its Android and iPhone creation together – previously they were paid for separately – adding more analytics and consolidating its pricing tiers.
The startup, based out of Barcelona, today announced a Series B of $35 million led by General Atlantic as it drives deeper into international markets, specifically the US; and expands its tools for developers with more analytics and artificial intelligence features to personalise the experience more.
Pixhug provides analytics from basic dashboard but will soon introduce an entire SaaS platform where charities can purchase more analytics for approximately $20-$20-$60 month.
IBM then acquired Kenexa for $1.3 billion in cash in 2012 to build out more analytics tools for businesses, specifically aimed at HR and talent functions.
Yet none of these interactions are any different from how regular people communicate on WhatsApp, and businesses want more: analytics, infrastructure for sending messages to large numbers of customers at once, automated messages or "bots" which are fast becoming a tool for businesses on other messaging apps like Facebook Messenger, Kik, Telegram and in particular WeChat.
Other notable enhancements include an easier way to manage your 'library' of documents, a new statistics application with more analytics reports, support for more document formats, a bulk upload feature and a way to make documents downloadable and accompanied by music.
Charging for more complex analytics tools is another option.
From consideration, to purchase, to renewal it's about delivering a richer, meaningful, individualized experience that helps our customers make faster, more educated decisions and deepens customer loyalty". "Marketers in 2017 will need to make considerable investments in the quality of their data to allow for more advanced analytics.
Barker at DataSift — who said that LinkedIn was the number-one network its customers was asking for, but that it took a full 18 months from the start of working together to roll out a product — said that a lot of what it's doing on behalf of several social networks is providing data that can be viewed across a single dashboard for more convenient analytics.
