To improve mobile usability, look for opportunities to personalize the experiences you're designing, whether through curated content suggestions, personalized product recommendations, or tailored homepage / home screen content.
In addition to interest rates and fees for accounts, it also shows grades for services like ATM access and online and mobile usability based on informal feedback from customers.
We know that Google has been placing additional emphasis on how mobile-friendly sites are; in fact, they've stated that mobile usability is now "relevant for optimal search results". This emphasis is apparent in the recent launch of a new feature in Google Webmaster Tools called Mobile Usability, which I covered in my article, Is Mobile Usability Now a Search Ranking Factor?
For more on this, see my article, Is Mobile Usability Now a Search Ranking Factor?
Key areas of testing for ecommerce sites include the checkout process, menu navigation, mobile usability, product photography, and product page improvements.
To conceptualize mobile application usability, we analyzed Microsoft's mobile usability guidelines and defined 10 constructs representing mobile application usability.
Check the status of your entire site through the Mobile Usability report in Webmaster Tools that identifies those pages on your site suffering from severe usability problems for mobile visitors.
By keeping mobile usability in mind throughout the design and creative process, you can make sure that your ads are optimized for smaller screens concise copy and clear imagery with "buttons" that are easy to click from a touchscreen phone.
The seminal work is Mobile Usability: How Nokia Changed the Face of the Mobile Phone by Christian Lindholm and others.
In a blog post detailing the changes, the company points website owners to a number of resources that can help them prepare for this shift, including its guide to mobile-friendly sites, its Mobile-Friendly Testing tool, and its Mobile Usability Report.
