"Our costs are exploding for mobile data".
Its success depends on consumers' continuing hunger for mobile data.
Same goes for mobile data plans, which cost twice as much in US as they do in UK.
Gigaom.com | Study shows that carriers may be charging for mobile data you're not actually using.
Instead, they've successfully adapted to our growing hunger for mobile data.
The committee's report alludes to spectrum-sharing technologies that would help address the exploding demand for mobile data spurred by smartphones and tablets.
The wireless carriers say that in the next few years they may not have enough of it to meet the exploding demands for mobile data.
Ofcom, the broadcast regulator, made the decision after calculating that the demand for mobile data is set to increase to 45 times current levels by 2030.
So now the carriers are improving profits by using different pricing structures for mobile data, or by attracting one another's customers with new smartphones and faster data networks.
Mr. Genachowski said small cells would be the key to meeting the rising demand for mobile data because they increase the density of network deployment several times over.
"AT&T, like other wireless companies, must take steps to manage the exploding demand for mobile data as fairly and as effectively as possible," the company said.
