And it's losing more mainstream customers, like people in the market for a DVD player and impulse buyers.
Many mainstream customers may be willing to pay more for what they see as the ease, convenience and quality of a traditional phone system without the need for any add-ons and Internet hookups.
All of this is cool, but it's unclear whether it will be enough to attract mainstream customers, who, so far, have questioned what smartwatches are good for in the first place.
As Anderman puts it: "Has there ever been, in the modern history of capitalist countries, a new product for which the mainstream customer paid more for less?" By his math, gas prices have to reach about $7 a gallon to make plug-in electric-hybrid vehicles attractive to consumers.
Green giants appeal to mainstream customers or consumers.
Power users loved them, but few mainstream customers embrace them.
"Our mainstream customers depend on us to take all that complex stuff and make it all work for them," said Barry Schuler, president of AOL's interactive services division.
It shows mainstream customers, as opposed to over-affluent customers, are enjoying our service".
Cole stopped Capital One making interest-free balance transfers available to mainstream customers in 2008.
For a platform that has faced criticism for lacking mainstream appeal, customer service could be one weird trick to help Twitter's engagement.
