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In the meantime, however, the small agencies will have to fight the behemoths to get any new business, said Arthur Bijur, president of Cliff Freeman & Partners, the $350 million independent known for its creative work.
DDB London, which is best known for its creative work on Volkswagen over many years, has struggled for the best part of a decade and undergone numerous management restructures in an attempt to revitalise the agency.
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What this moment demands is an honest, raw and difficult form of criticism, one that assesses work for its creative merit while not flinching from the circumstances of its creators.
Petersen has been praised for his creative work, and the garden has received a positive reception for its uniqueness and local significance.
Its reputation for "breakthrough creative" work was enough to bring potential clients to its doors.
"It makes for great creative work, but it's an extremely stressful process.
Also, the Los Angeles Clippers basketball team, under its new ownership of Steven A. Ballmer, hired RPA as its lead agency for strategy, creative work and media planning and buying.
And Checkers Drive-in Restaurants in Clearwater, Fla., named MARC USA in Pittsburgh as its agency of record for creative work and media buying after about three years at Crispin Porter & Bogusky in Miami.
"Accordingly, EMI will continue to pursue its case against Robertson, to ensure that its songwriters and artists are properly compensated for their creative work".
You could, for example, set aside Mondays for creative work like writing blog posts, Tuesdays for coaching, Wednesdays for learning and so on.
At the same time, Arnold, who stays in touch with her cohort, has found that few of the valedictorians seem destined for intellectual eminence or for creative work outside of familiar career paths.
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