If NewCo borrows from the idea of city-wide festivals for its basic premise, it also seems to be taking some inspiration from the TED network of events, too.
When a food object becomes subject to the caprices of fashion, it's easy for its basic virtues to be lost.
As with so many smartphones (including the iPhone) however, the Pre falls down when it is actually used for its basic purpose - making calls.
Shape/Mold it by drying in some kind of form, such as a bottle cap, for its basic shape or dry it in sheets, rod form or in other forms.
Oh, and it's free, at least for its basic service.
MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers.
So Dropbox has had to make a pivot of sorts (though it is still finding new features for its basic users) to building robust tools for enterprise customers in order to generate new business for the company.
Part of the problem for OnLive, Mr. Perlman said, was that it was five years before government patent examiners looked at the application for its basic patent — and three years more before it was granted.
It told Guardian Money that while it was disappointed the Post Office was charging for its basic bank account, its transparency over fees was something that was "sorely lacking from the high street banks".
It was made without consulting any of his colleagues, who criticised it more for the intemperance of its language than for its basic message.
It charges upwards of IDR 249,000 ($17) per month for its basic service and claims to be close to $1 billion in annual transaction volume from its retail partners.
