How top performing companies allocate their total investment in digital innovation across each category, on average, depends on business outcome, Fonstad found, whether that's growing revenue, increasing innovation within the firm, aiming for higher customer satisfaction, or increasing efficiency.
"Of course, one of the drivers for Mac's high customer satisfaction is macOS," Cook said before recapping some of the new features in macOS Mojave.
When we started in 1994, a high-service retailer, Nordstrom, for example, had very high customer satisfaction scores, whereas at the other end of the spectrum we probably had Kmart and Federated [parent of Bloomingdale's, Macy's and other department stores].
Customers with low billings but high customer satisfaction, for example, represent growth opportunities for HiTouch.
Said another way, retailers with high customer satisfaction are often underestimated; for whatever reason, retailers with higher customer satisfaction have better earnings than most people expect, including their own management.
Ultimately, the best carrier is going to be the company with strong policy options, low prices, high customer satisfaction, and a reputation for honest, fair claims processing.
The LSC has pointed to high customer satisfaction levels, but it's entirely plausible for a customer to exhibit high levels of satisfaction and have a rubbish service.
