"Our tag line was 'total communications.' We said, 'You're spending dollars on advertising, spend dimes on public relations, and you'll multiply that significantly.' " As for the contemporary focus on generating buzz for marketers, Mr. Burson said: "The people in this business have known for generations that the most effective communication is word of mouth.
So is Fleiss trying to sate the public's hunger for spoilers, or has he just been generating buzz for Fletcher's new season?
The show, returning to P.S. 122 in August for a short stint, became a cult hit, generating buzz for a nude scene in which Mr. Pilieci walks onstage with an erection.
The actor best known for playing Denny Duquette on the ABC hit Grey's Anatomy, has been generating buzz for his highly anticipated new drama series, Magic City, which debuts on Starz this week.
Now, though, it is all about generating buzz for "Home Front," which heads next to the Maryland Film Festival.
The Lion has been generating buzz for its crowd and its burger (fried pork belly and two cheeses never hurt), but has anyone checked out the art?
Misery man joins the Matrix clan Eddie Redmayne, currently generating buzz for his turn in Les Mis, is in talks to join Channing Tatum and Mila Kunis in Jupiter Ascending, the latest feature from Andy and Lana Wachowski.
Ismail, who has played the game, also praised the social element of Destiny, which he said was unlike any other game on the market and had been generating buzz for over a year, as the notoriously secretive Bungie drip-fed tantalising titbits to the gaming community.
La Salle à Manger (1302, avenue Du Mont-Royal Est 514-522-0777 514-522-0777 514-522-0777odern French bistro that opened in lasalleamanger.ca8, is still generating buzz for its suckling pig, which serves 12 and moderne ordered two days in advance, and Frenchlong bistrode from wood salvaged from bowling lanes.
