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Such movement itself - while perhaps good for generating attention and sales - corrodes the credibility of these rankings and your magazine itself.
In a climate where smoking is increasingly medicalized and viewed as an addiction rather than a matter of choice, depicting lung cancer as a neglected field may be a good strategy for generating attention and increasing its visibility.
Although little is known about the specific role that subcortical and thalamic structures have in cognitive processes, it is well recognized that the thalamus is essential for generating attention (Newman, 1995) and it's anterior and medial nuclei are involved in declarative memory functioning (Van der Werf et al., 2000).
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"Blurred Lines," while a catchy tune, is moreso in the business of generating attention for the hashtag #Thicke.
Recent reports have linked them with Mario Balotelli, Andres Iniesta, Javier Hernandez and Carlos Tevez as team executives searched for a prominent player capable of generating attention and improving results.
SodaStream, however, has always been adept at generating attention for its products by presenting itself as an underdog and tweaking the mainstream soft-drink makers.
So marketing is not just about generating attention for the book, but the author too.
Maybe CES is really good at generating attention for these companies, but their own announcements are perenially underperforming the hype?
The benefits of multiple stakeholders working towards the same goals were highlighted, in collectively generating attention for the issue, capitalising on their comparative strengths and technical capabilities to champion the issue with national policymakers.
This is in contrast, for example, to HIV/AIDS where the impact on people, societies and economies is highly visible, and facilitated generating attention and support for the issue.
The issue is certainly generating attention.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com