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In one of the slicker guerrilla marketing maneuvers in recent times, LL Cool J managed to promote the rising black-owned clothing line FUBU (the label stands for For Us, by Us) — in which he had a financial interest — by sneaking a reference to it into an ad for an exponentially larger brand.
Fubu began in New York as a kind of grass-roots response to megabrands, she enthusiastically informed them, "and it stands for For Us By Us".
Fubu, an acronym for "for us, by us," was created in 1992 by four young black men from Queens who appealed to consumers who wanted to support a black-owned clothing label.
And I want to ask you about a few cases and see if you can shed some light on this for -- for us and for the people watching at home or in the office.
As the title of that song, short for "For Us By Us," suggests, Solange is not striving for universality, and the listening experience for a white critic (like myself) will be different, by design, from that of a person of color.
It was in Hollis where the brand FUBU, an acronym for "For Us, By Us," was born in 1992, when a young waiter named Daymond John began sewing hats with the label he created.
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For details see oasisoverland.co.uk/work-for-us.
I look for opportunities for "us".
For you, for me, for all of us.
For you and for us.
"For Cameron, and for us".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com