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The sheer novelty would be a magnet for eyeballs.
There is more competition for eyeballs than ever.
"Networks are always looking for eyeballs," he said.
In the media competition for eyeballs, everyone is rewarded for producing enjoyable and affirming content.
For high-margin, big-ticket items, the competition for eyeballs is even more intense.
This principle has allowed small startup companies to compete for eyeballs on the same terms as large incumbents.
So they'll fight for eyeballs, and perhaps fight against the stereotype that Canada produces nothing but hockey teams.
Last year, cinema admissions fell sharply as new media won more ground in the battle for eyeballs.
With growth of BSkyB's traditional pay-TV business continuing to slow, the battle for eyeballs has moved online.
If the BBC were allowed to compete with them for advertising as well as for eyeballs, they say, they would be dead in the water.They are probably right.
Still, any momentum is good news for "Amour," a serious and meticulously created film about a difficult subject that is angling for eyeballs anyway it can.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com