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A company called L & P Media, for example, designs the official Senate Web sites.
There are whole classes of creation and copying that fall into this category: in fashion, for example, designs enjoy limited or no protection under the law.
Finisterre, the cold-water surf company for example, designs built-to-last clothing made from responsibly-sourced fabrics, and innovative packaging made from compostable corn starch that keeps non-biodegradable plastic to a minimum.
Friction is another key tool of this dark art: For example designs that require lots more clicks/taps and interactions if you want to opt out.
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The typeface called Frutiger (after its designer, Adrian Frutiger), for example, designed in the mid-1970s for use at Charles de Gaulle Airport, is known for its square dot over the "i" and its "large x-height" and "angled terminal" on the "t".
Liam Gillick, for example, designed a reading room for the Coniston Institute.
Dreyfuss, for example, designed the 20th Century Limited and innovative household appliances.
Chung, for example, designed a leather-backed coat for Madewell, which Grazia said triggered a "bin man" trend.
In addition to products, IDEO branched into, for example, designing environments like the lobbies in Courtyard by Marriott hotels.
So unlike rival companies, Nextel has focused on signing up blue-collar workers by, for example, designing phones sturdy enough to withstand heavy use.
The ill-conceived Harold Washington Library Center, for example, designed by Hammond Beeby & Babka, remains the great monument to Chicago's architectural suicide.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com