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You don't need to sound like a school textbook; think about engaging the reader, for the more fascinating your writing is, the better the mood you'll put the marker in.
"This is about engaging the reader".
For a book like this to engage the reader, it must stitch together a narrative that involves not just a variety of characters, but also an assortment of story lines and themes.
For affect, half of the writing tasks involve engaging the readers positively, while the rest of the writing tasks are neutral.
Fundamentally, it has to engage the reader.
Humor – Zack relies on humor to engage the reader.
That makes it harder for the reader to relate to them, along with making your story less believable and harder to engage the reader in.
The Times is dedicating three investigative reporters and half a dozen editors to find ideas, at home and abroad, for re-engaging the reader, both in print and online.
Just as conflict, for example, engages the reader, it can also be used to grab the reader's attention in the lede.
"It's good for engaging the kids".
Lord of the Flies (whose title derives from one transcription of "Beelzebub") is the work of an English teacher with a taste for big themes, and engages the reader at three levels.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com