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For each trend, we retrieved all tweets containing the trending hashtag from an archive containing a 10% random sample of the public Twitter stream.
The files kept for each trend had, for instance, 130 photos of designer hot pants; 449 leather looks; 240 men's looks; 292 off-the-shoulder Jennifer Beals ensembles; 605 sheer outfits; 198 with shine; 284 with glitter!
All of Sak's advertising for the event is to feature a combination of 20 original collages — one for each trend — designed by Michael Roberts, now the fashion and style director at Vanity Fair.
Then, I identified the winners and losers among agencies, brands and media for each trend.
In addition, we introduce random temporal shifts for each trend time series to test the robustness of the algorithms.
We created the feature vectors for each trend by concatenating into a single vector the continuous-valued time series representing each feature.
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To ensure the maximum detail for the evolution of each trend, we selected a maximum of 4 joinpoints.
Instead of relying on an automatically selected article, Facebook used to employ a small editorial team to write descriptions for each trending topic.
When you click on a Trending Topic in the list, it will bring up a range of tweets, mentioning each matter of interest, and for each Trending Topic there will be up to three 'Top Tweets' highlighted--Those are the tweets in each topic which have been retweeted more than 150 times.
One nice feature of the Twitter web app Brizzly is that it has an explanation for why each trending topic on Twitter is popular at any given moment.
In this joinpoint analysis, significant changing points of the incidence trends and annual percentage change values for each segmented trend line were computed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com