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Docker has gained popularity since its inception in 2013, as IT organizations and developers use it as a portable platform for delivering applications across operating systems.
At a higher level, myriad options exist for delivering applications to the user: The web browser, unique in its ubiquity; the PC, unique in how it brings together interactivity/experience, mobility and storage; the phone, unique in its extreme mobility.
"To compete, Microsoft needs to create compelling ecosystem proposition for consumers and developers across all mobile devices, as tablets and smartphones become key devices for delivering applications and services to users beyond the PC," writes Cozza.
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Consider that Salesforce.com says its cloud computing offering, Force.com, gives businesses a tool for building and delivering applications five times faster at about half the cost of the traditional software it replaces.
Marcus Jewell, VP EMEA at data and storage networking company Brocade describes it as a "cross-disciplinary practice that spans all of the roles involved in delivering applications for an organization".
This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices.
Google had been using containers as a way to deliver applications for years and ran a tool called Borg to handle orchestration.
What caught the attention of investors was that Docker offered a way to deliver applications for the modern age called containers, a way of building, managing and shipping distributed applications.
The company's key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others.
Whilst the advantages of both AR and VR are attractive, the challenges for delivering such applications are, generally, technology led.
This is not going to make developers or consumers happy given how important Flash has become for the web, whether it be for delivering rich applications or video.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com